2. Corporate image as a tool for institutional management of Faculty of Economics and Social Science of the University of Zulia

Abstract

The present study had as main objective to determine the corporate image as a Tool for Institutional Management, Faculty of Economics and Social Sciences of the University of Zulia.

The methodology was descriptive, based on non-experimental design, descriptive transversal. A non-probabilistic sampling was carried out, using a sample of volunteer participants, with a focus on field, applying the technique of the survey. Outcomes related to knowledge provided by the FCES regarding academic activities offered to the community, a high presence in the community consulted was observed, but in case if the way to get noticed in the community is clear and precise, 53% reflected absence, important aspect to consider. We conclude that communication processes must be generated to project the corporate image of the FCES, as a strategic element, it means it will be necessary to have a global view of communication within universities and the relevance they have on the country's development.