Discursive strategies in offerings of employment in private enterprises

Abstract

This study explains modalities of persuasive interactive standard discourse published by enterprises in venezuelan newpapers. The corpus of this investigation consisted en 10 c1assified advertissements; the anlysis is based on Calsamiglia y Tuson' s Theory and Methodology (1999), on Genette's (1987) and on van Dijk's (1999) Theories.This is a descriptive non experimental investigation. The pragmatic and ideological analysis shows: a) Ideological strategies legitimate enterprises in orden to promote them positively, help lidership and their policies; b) The observed language is mainly structured by adjectival forms which price employees, legitimate the corporative policies and preserve companies market hegemony; c) The stylistic variations of the organizational discourse prove the tipical publicitary strategy directed to recruit employees.